07 August 2013

How to Create the Perfect LinkedIn Profile

There are over 225 million users on LinkedIn – are you amongst them? The production department at Link Humans dreamt up the perfect LinkedIn profile and created an infographic of it – we just croped their big image to images to be clearer.
Here’s the top tips for creating the perfect LinkedIn profile.

Takeaways:

  • - Make sure you have a professional photo and a catchy headline.
  • - Customising the website links and especially your profile URL is crucial for optimising your profile.
  • - Make sure you speak directly to your target audience and make it relevant to their needs.
How to build the perfect LinkedIn profile!
How to build the perfect LinkedIn profile!
Photo: Use a professional photo which is cropped to show your face clearly. You are 7 times more likely to be found on LinkedIn with a photo.
Headline: It should be catchy and keyword rich. This is the first impression – make your headline stand out or people will move on.
Contact info: Add your professional email address and your company or personal Twitter account. Personalise your URL by clicking on “Edit profile” and “Edit contact info”.
Update your profile daily with relecant and engaging content. This is the best way to share with your connections what you find intersting and to promote what you're doing.
Activity!

LinkedIn Profile Activity:

Update your profile daily with relecant and engaging content. This is the best way to share with your connections what you find intersting and to promote what you’re doing.
Keywords: Make your summary keyword rich so you'll be find in searches.
Summary!

LinkedIn Profile Summary!

Keywords: Make your summary keyword rich so you’ll be find in searches.
First Person: Write your summary in first person to keep it human.
Contact: Include your details so people who are not in your network can contact you.
Media: Enrich your profile with media to make it stand out more.
Current and past roles: Be precise in your past experiences and current role(s). Don't be affraid to use detail.
Detail

LinkedIn Profile Detail

Current and past roles: Be precise in your past experiences and current role(s). Don’t be affraid to use detail.
Audience: Speak directly to your target audience and make it relevant to their needs.
Projects: Use this as a portfolio with completed work. Add links so people can find out more.
Projects

LinkedIn Profile Projects

Projects: Use this as a portfolio with completed work. Add links so people can find out more.
Endorsements: Try to get endorsed for skills relevant to your sector to help improve your LinkedIn search ranking.
Awards & Recommendations

LinkedIn Profile Awards & Recommendations

Endorsements: Try to get endorsed for skills relevant to your sector to help improve your LinkedIn search ranking.
Recommendations: Aim for 5 to 10 recommendations. The 2 most recent recommendations will be visible next to the corresponding position.
Groups: You can join up to 50 groups on LinkedIn, doing so will improve your visibility and allow you to search for and contact any group members. But keep them applicable to your interests or industry
How to Create the Perfect LinkedIn Profile | The Red Elephant

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